Institutional research

During this course I researched distribution companies. I found this research very helpful as I gained an insight on how marketing m

This website Bauer produces both mainstream magazines such as Mojo and Empire as well as niche magazines such as Practical Classics and Photo Answers.The total readers for Kerrang is 345000, of this total 55% are male and 45% are female, 56% of this amount are aged between 15 and 24. 51% of Kerrang’s readers are within the ABC1 class. Q Magazine has around 377000 readers and of that total 68% is male and 32% are female with 70% of the readers in the ABC1 class. 35% of this total is aged between 15 and 24. Mojo magazine has a total of 220000 readers: 73% of this is male and 27% of this is female. 59% of them are in the ABC1 class, 29% of the total readers are between the ages of 45 and 54. The brand is briefed to develop a visual identity and brand property to extend their existing logotype. Bauer is known as ‘the heroes of communication. It is a business to business device that can be tailored by division, brand and genre depending on the audience.

This website mainly produces niche magazines such as Chat, Decante and Essentials.

The magazine Chat is released once a week and is targeted to mums and housewives around the age of 43 at a reasonable price of 86p. On the other hand Decanter is released monthly at £4.20. The magazine targets adults within the ABC1 social classes; the average age that buys the magazine is around 51. This distribution site also advertises digital editions such as on the apple store or on kindle fire. 



This website mainly produces niche magazines such as Delicious and Focus. The average age Delicious magazine is aimed at is women aged 44 in the social groups of ABC1 and ABC. There is also an 88% purchase rate showing its popularity with this age group. The magazine is also distributed on different social classes such as face book and twitter, the magazine also has its own website with 496K unique users. Focus on the other hand is aimed at Male’s aged 40 in the social groups ABC1 and AB. The total male readers are 82% with 66% of them in the social group of ABC1. There are 55% subscribers to the magazine and a 95% purchase rate.